About Us

CONQA Sport is a global consulting, event management and sports entertainment organisation that focuses within the elite sports industry. We offer a wide range of sports and corporate initiatives such as focus groups, invitation only tournaments, as well as business consulting services. 

Our objective is to influence the elite sports industry and push the boundaries of human performance.

Our Team


Justin Woolford
Chief Executive Officer 

From a provincial cricketer at a young age in South Africa, Justin realised that his heart and soul is in sport. He is a sports management graduate from the ETA Sports Academy in Cape Town, and absolved the international internship at the IMG headquarters in London. He has worked with the biggest teams in global sport, from NFL, NBA and Premier League Football teams to Olympic Governing Bodies, International Rugby Federations, as well as Super Rugby teams in the Southern Hemisphere.  

His entire professional career has been in sport and his focus and passion is influencing professional development by bringing the right people from all levels of global sport together.


Peter Sharples
Chief Financial Officer

Peter is a finance professional who has been working in London for the past 6 years. He graduated from the University of Cape Town (UCT) with Business Science, Finance Honours and has worked for global organisations such as Amicorp wealth management, Swiss chocolate company Lindt & Sprungli and South African wine & spirit giant Distell at their London headquarters.




Captain Thomas Chaby
United States Special Operations Command (USSOCOM)

Naval Captain Thomas Chaby has been an active duty US Navy SEAL for 26 years.  Throughout his career, Captain Chaby has led special operations at every level in over 60 countries around the world.  He has joined CONQA Sport's executive board and brings a wealth of experience dealing with high pressure situations where the variables of success and failure are measured in human lives lost. The sports and business world can learn a lot from Captain Chaby about how to control the controllable, manage the uncontrollable, remain calm, and execute skills in high pressure encounters. 

Paddy Upton
Head Coach: Delhi Daredevils (IPL Cricket)
Head Coach: Sydney Thunder (Big Bash Cricket, AUS)

We are proud to have Paddy Upton on our executive board. He has vast experience in developing successful high performance teams globally. Paddy has coached a variety of elite sport and business teams, as well as individuals to take their game to even greater heights. He has been at the forefront of taking two international cricket teams to the world’s number one ranking; won a Cricket World Cup, and led underdogs, the Rajasthan Royals, to IPL Champions League finalists.


Prof. Pieter Kruger
Director: Cognacity / Performance Psychologist: SA Rugby/ Consultant: CONQA Sport 

We are pleased to have Pieter on the CONQA Sport executive board. Pieter has over 12 years experience working in elite sport, from Super Rugby, English Premiership Football, English Premier Rugby, as well as a specialist psychologist for LOCOG at the London 2012 Olympic Games. Pieter is one of the founding partners of Cognacity in London, which is the UK’s leading provider of clinical, business and elite sport services. Pieter is currently working as a performance psychologist for the Springboks. 

He is also a Director of the Institute of Psychology & Wellbeing (IPW) at North-West University and serves on the Medical Consultancy Advisory Board for Health Response UK.  In addition he is a visiting professor at University College London (UCL) Medical School on the Sports Medicine programme.

Dr. Wayne Diesel
Performance Director: Miami Dolphins (NFL)

Wayne has been involved in a variety of elite sports teams as a senior medical director and is currently working with the Miami Dolphins (NFL) in the US. Apart from contributing to the clinical well being of elite athletes, he has also maintained a strong interest in academia. Wayne’s goal is advancing medical practices within elite sport, from injury prevention, treatment and management to optimise elite performance. Wayne worked for many years as the head of medical services for English Premier League club Tottenham Hotspur FC.